Part 2: Press Release
Mountain Equipment Company Announces Latest Sustainability Initiative, their ‘Pledge to Protect’.
Company Commits to Climate Action with Ambitious New Emissions Goals
Vancouver, BC – March 15, 2025 – Mountain Equipment Company (MEC), Canada’s leading outdoor retailer, is excited to announce its latest sustainability initiative: their Pledge to Protect. The company will work with industry partners to prioritize sustainability across its operations to meet emissions targets and tackle the current climate crisis.
MEC aims to reduce emissions in all their facilities by 55% by 2030 and 90% by 2050. Within their supply chain, they strive to lower emissions per product sold by 55% by 2030 and 97% by 2050. In January 2024, these targets were approved by the climate change corporation, Science-Based Targets. To reach these goals, MEC is committing to make more eco-conscious decisions regarding their production, distribution, and operational waste.
As a founding member of the Outdoor Industry Association’s Climate Action Corps, MEC is working towards a collective goal of becoming the first climate-positive industry in the world by 2030. MEC’s new initiative is a step in the right direction and one that must be taken to protect our planet. MEC Chief Commercial Officer, Adam Ketcheson, recognizes this by saying, “The outdoors has been a core driving value since MEC began; throughout the years, sustainability became incredibly important too and this legacy still drives our mission to connect people in Canada to the outdoors, but with the climate crisis, the stakes are even higher.”
MEC’s goal is to inspire and equip people to be active in the great outdoors. As seen through its Pledge to Protect initiative, MEC values sustainability and stewardship. They strive to produce and sell their products in eco-friendly ways and work to preserve the wild places we explore. The company aspires to lead by example, encouraging others to take action towards environmental, social, and economic sustainability.
For more information and real-time updates on this initiative, visit the Pledge To Protect page on MEC’s website at mec.ca/pledgetoprotect and stay up to date by following @mec on social media.
About Mountain Equipment Company
Founded in 1971 in Vancouver, Mountain Equipment Company (formerly Co-Op) has spent more than 50 years supplying Canadians with high-quality equipment and gear for every outdoor adventure. As a leader in the outdoor retail industry, MEC caters to a broad range of activities like camping, cycling, climbing, hiking, running, and snow sports. MEC is more than just a retailer; the company has built a reputation of strong sustainability and environmental stewardship practices.
Contact:
Libby Meldrum
Marketing Coordinator, Mountain Equipment Company
Email: libby@mec.ca