February | 2025 | Libby Meldrum

Press Release

FOR IMMEDIATE RELEASE

The Omega Student Newspaper Celebrates Its Relaunch with Event at TRU

Special Event Will Feature Guest Speakers from the Paper and Catering by TRU Culinary Arts Students

Kamloops, BC – February 26, 2025 – The Omega, Thompson Rivers University’s student newspaper, is excited to announce its official relaunch with a special event hosted at TRU’s Scratch Cafe on Thursday, April 10th, from 4:30 to 6:30 pm. Attendees will have the opportunity to listen to speeches from leaders of The Omega, share their own opinions, and enjoy appetizers made by TRU Culinary Students.

When asked about the relaunch, editor-in-chief Robert McAlaster passionately said, “I am proud to be from TRU. I want this university to be remembered. I want The Omega to be remembered”. Further, McAlaster’s goal for the relaunch is to redesign the paper to be more student-focused. He directs his student contributors to report on topics they are passionate about, leading to their readers being passionate about what they read.

The event will allow guests to connect with The Omega and its team by listening to speeches and participating in an interactive feedback booth. The booth will feature an ‘Idea Board’ where participants will be encouraged to share the topics and issues they hope to see covered by The Omega. This will help achieve McAlaster’s objective to align the paper with its readers’ interests. Further, the relaunch event will help students network with peers and faculty in the journalism field.

Please join us at 4:30 pm on April 10th at TRU’s Scratch Cafe to celebrate the relaunching of the Omega, engage with fellow supporters, and help contribute to the future of the paper. For updates and more information, visit The Omega’s website at theomega.news.

About The Omega

The Omega is the independent student newspaper at Thompson Rivers University. Through their printed editions and online presence, The Omega keeps TRU students up to date with news, arts, culture, and sports coverage as well as what’s going on within TRU itself. With a team of editors, writers, photographers, and other contributors, The Omega creates between 500 and 1000 copies per month and distributes these across campus. The paper is committed to journalistic integrity and aims to produce high-quality stories that connect students, share important information, while serving as a platform for student voices.

Contact:
Libby Meldrum
Marketing Coordinator, The Omega

Phone: 123-456-7890
Email: libby@theomega.news

Distribution Plan

To maximize reach, generate buzz, and spread the word about our relaunch event, we will adopt a multi-channel approach. First, we will submit our press release to TRU’s official website and their communications team to be shared in student newsletters. Next, we can collaborate with the TRU Student Union (TRUSU) because they can promote our event through their social media and email newsletters. Further, sharing our message with local media outlets and radio stations will help us spread more awareness for the relaunch event.

Additionally, utilizing The Omega’s Instagram account and implementing a social media campaign will be crucial in generating a buzz. We can also try to directly engage with journalism and communications students at TRU by sending personalized emails to faculty members, administrators, and student clubs to encourage them to attend and support our event. Overall, this plan and the list of contacts below will help maximize event exposure and promote The Omega itself.

Distribution List

The Omega